Well this has picqued my interest, I admit I laughed when I heard that Coles are going to be having a go at a clothing line, who wouldn't? However the first reviews are in and they're not bad.
In fact a quote of "fresh, clean and unpretentious trendiness" can be found to describe the launch range. Sounds promising.
There will be more then 500 items, in sizes 6 to 18, with prices ranging from $4 to $39. New stock will be Added fortnightly.
Launch date is set for September the 1st at their Burwood, Victoria store.
So tell me what you think? Good idea or another landfill clothing line?